TRADITIONAL UZBEK ETHNOSPORTS AS A TOOL FOR SUSTAINABLE CULTURAL HERITAGE PRESERVATION IN THE ERA OF GLOBALIZATION

Abstract

Globalization has significantly influenced cultural traditions, social values, and lifestyle patterns across the world. While globalization creates opportunities for intercultural communication and technological advancement, it also poses challenges to the preservation of national identities and traditional cultural practices. Traditional sports and games represent an important component of intangible cultural heritage and play a crucial role in maintaining cultural continuity. This study examines the significance of traditional Uzbek ethnosports as a tool for sustainable cultural heritage preservation in the era of globalization. The research is based on the analysis of scientific literature, historical sources, ethnographic materials, and contemporary studies related to ethnosport and cultural heritage. The findings indicate that traditional Uzbek ethnosports contribute to the preservation of cultural identity, the transmission of national values, the promotion of social cohesion, and the development of physical and moral qualities among young people. Furthermore, ethnosports create opportunities for cultural tourism, international cooperation, and intercultural dialogue. The study concludes that systematic support for traditional sports through educational institutions, cultural organizations, and governmental initiatives is essential for ensuring the sustainability of cultural heritage in modern society.